Brand Profile: NARS

18 January 2014

L'amour Josie NARS Brand Profile
Over the next few months, I'll be publishing a series of introductory posts to some of my most-used high end and drugstore bands. This will include taking a look at the history behind these brands, and some of their best products.  To kick things off I'm starting with one of my favourites, NARS.

About The Brand:
NARS was founded in 1994 by (you guessed it) Francois Nars, a French makeup artist, graduate of the Carita makeup school in Paris, and photographer. The brand was born out of Nars' frustration with limited makeup lines. Initially launching as a collection of just twelve lipsticks sold in Barneys, New York, NARS has since grown to become an internationally available beauty brand producing high quality make-up, skin care and tools. In 2000 the company was bought by Shiseido. The black matte packaging is instantly recognisable and was designed by Fabien Baron.

What They Do Best:
It would probably be a little easier for me to list what they don't do best, because the answer is everything. Their eyeshadows and lip products are brilliant, however where NARS really shine is the base department. Their face products are awesome: Sheer Glow is one of my favourite foundations, pretty much everyone raves about their Creamy Concealer, Laguna is a HG bronzer of mine and their blushers kick butt. Amour is my favourite, but it wouldn't be a NARS post without a mention of the infamous and provocatively named Orgasm blush. A one-shade-suits-all job, I particularly like the illuminator version.

Where Should I Start?
With a cheek or lip product. Belle de Jour is my all time favourite lipstick, and NARS have a great range of sheer, matte, bold and natural lipsticks/tints/pencils. They're also pretty famous for their range of blushers/highlighters/bronzers which are all highly pigmented, finely milled and beautifully soft, so ask an assistant to match you up to a suitable shade.

Next On My To Buy List:
Base wise I'm going for another bottle of Sheer Glow which I love and am almost out of, a full sized version of their Pure Radiance Tinted Moisturiser which is one of the best TM's I've ever tried, and the Creamy Concealer which bloggers can't get enough of. NARS are my favourite brand for lipsticks, so I'm going to give a couple of their lip pencils a go in the shades Damned and (my all time favourite) Belle De Jour.


  1. Great post, can't wait to read and hear more about other brands. I've only ever owned the Orgasm blush from Nars, but so tempted to try their Sheer Glow foundation.
    Laura x | My Life in a Blog

  2. Great post - I've had my eye on Nars for a long time, but not really known which products to start with. I think it's going to be either an eyeshadow primer or under eye concealer for me :o) Xx

    Makeup by Candlelight

  3. I have only Laguna bronzer, Deep Throat blush and the creamy concealer but I'm hooked on Nars! Too bad I have to order it from the UK so I can't try out the shades :/ That's why the concealer is too dark for me. If I had a chance to swatch I would love to buy the Sheer Glow foundation.

    Blu Button Box

  4. I've never tried any Nars products since i cannt get them in The Netherlands. If i ever visit a place where they seel it, i would like to try the eyeshadowprimer, the creamy concealer, orgasm blush and a lipgloss :)
    xx Stephanie (

  5. Lovely post~ I adore NARS products. Not only are their packaging so luxurious and pretty, the product quality are really great! I think their blushes are the best with their very popular shade 'Orgasm' which has been mentioned so many times within the beauty world. I have yet got to try out the NARS sheer glow because i have heard so many raves about it and i know i'm missing out!

    Thanks for sharing :) I just placed an order for my NARSissist palette~ wooo :)
    Have a lovely day! <3

    Ying ♥ || *- YingcBeauty-*
    X x X x X

  6. great post, i really like nars and their packaging is great. i want to try out the foundation and the blusher. great post and picture.
    thank you

  7. I love this!! Such a great post. I love Nars too but am yet to build as beautiful a collection as yours x

    Claire | AgentSmyth

  8. NARS is an incredibly solid brand, I pretty much have loved almost everything I've tried of theirs. Really want to get their Creamy Concealer, one of their setting powders, tinted moisturiser, and lipstick :)

  9. I really recommend Nars lip pencils, I love them and they stay on forever! xxx

    Verity | Life of Verity

  10. I love NARS products so far, especially their blushes. I can always find an interesting colour that looks fantastic on many skintones.
    Celina | The Celution | Bloglovin’

  11. this is a great set<3 i really need to invest in some of their stuff!
    anyway would you be interested to follow each other?? do let me know!


  12. I've been meaning to try some Nars products for a while now! Their concealer and foundation is on my wishlist. Thanks for stopping by my blog! Yours is lovely - New follower :) Xx

  13. love it

  14. Hey! You have a very lovely blog! ^_^

    Lets stay in touch! Lets follow each other on gfc, g+, bloglovin' .. DO let me know will follow right back!

  15. I have an unhealthy obsession with NARS and I live for their 'Multiple' products. I use the shade Portofino and it is the perfect, natural looking cream blush. Great Post!

    xx Megan

  16. I have the Nar's blush in deep throat, and it's amazing! I use it all the time! :)

    xxDenysia Yu

  17. Great post lovely :) I know want to go out and buy so many more things from Nars.


  18. Love the idea to make these kinds of posts! I'm really excited to see what brands will be following. I've only used the eyeshadow primer from NARS.

    xoxo Anine

  19. Great post idea!

    Ray | Obey Ray

  20. What a great post! Looking forward to reading what's next. I've trend the Sheer Glow but it just didn't work for me, I never went back to it after my first application. I so desperately want it to work! Maybe a different shade because I know the shade range is very limited! Oh and Laguna has been on my wish list for months now! I'm under strict orders to not buy it until I'm done with at least one Bronzer :'(

  21. I love Nars! The pro prime primer is one of my 2013 faves x

    Heather | Of Beauty & Nothingness

  22. Holy moly, I'm jealous of that NARS collection!

    Follow @ bloglovin:

  23. I love Nars products, nice collection!
    Lola xox | ♡ ❤ My Blog ❤ ♡

  24. I have one NARS product--an Orgasm/Laguna blush and bronzer mini duo and am really loving it. Next on my list will be an eyeshadow duo. I'm beginning to understand why people love this brand so much! Nice post =P

    k.f.c. =P

  25. Zara here from today's #bbloggers chat, thanks for sending the link for this post :) I now know for sure what I will be purchasing :)

  26. One of those brands that I REALLY want to try but have yet had the funds to do so and you only have so many birthday's a year ;)

    Love your blog - I've followed you now so can't wait to read more xxx

  27. Hi,
    Thanks for this very informative post. I'd like to share this brief history of NARS I hope you may find it helpful!


Thank you for all of your comments - I read and appreciate every one :)